“…there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know.”

-Donald Rumsfeld

The known knowns

Search is great at quickly spitting out everything under the sun about topics you search for, that it knows about. That’s why Google and Bing are such great tools. With search you’ll get millions of “hits” on thousands of pages based on the entry you make.



Do you really need 1.9M results? Is there value? Let them continue with that.

The problem:

Search only shows what you ask. Nothing more.

The known unknowns

Search begins to break down with content we don’t know about. Search will try to offer suggestive queries to help you form a query. But search doesn’t show you anything “close” to what you search to help you.



Sidekick’s unique experience blows that world wide open. Suddenly you’ll be able to see adjacent segments and discover far more about what’s out there, specialty solutions, niche segments and providers you never knew existed.

Unknown Unknowns

Search is terrible when it comes to discovery of things you aren’t aware of. Honestly, it’s not their fault. They aren’t a map.

Sidekick is that map.

Sidekick shows you an interactive map of all software solutions or services. Sidekick even shows a world map of where those services are located.

There are things you know and that’s awesome! Sidekick’s here to help you navigate through the stuff you don’t know. And there’s a lot more out there you didn’t even realize.

Assistive Suggestions

Sidekick acts as your true assistant. Over time, like any good assistant, Sidekick watches what you do, what you’re interested in, and offers suggested companies, products and services to increase your knowledge.

Why? There are ALWAYS new solutions or experts out there. You deserve to know about them.

We do this with some fancy machine learning, algoritms and pattern recognition.

Over time, Sidekick will know exactly what you use (really use), how your systems fit together, and what else would work better for you.

How do you find solutions today? It’s really difficult and takes time. Sidekick quickly delivers and connects me to the right solutions. It cuts through the fake news like a knife.


Grant Shelton


“What a great way to finally see all the companies and solutions out there! With Sidekick I quickly found multiple solutions and selected the one best for my team.”


Marcie Worth

Business Owner

I needed to find a solution for my team. Fast. Instead of word-of-mouth or waiting for some research report I signed up with Sidekick and found so many options. It totally worked.


Nick Stevens

Team Leader