Category: General

Magic Quadrant: Still valid in today’s world?
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Magic Quadrant: Still valid in today’s world?

Magic That idea that something is wonderful that it solves our problems and appears so sophisticated that it must be true. Magic comes in many forms: Celebrity, Fame, Magic Quadrants, Influence, the Silver Bullet, etc.  The problem with Magic is that it is fleeting success. It’s temporary and rarely really solves the problem. In the...

Sales and Marketing speed up MQL 2 PQL with streamlined channels
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Sales and Marketing speed up MQL 2 PQL with streamlined channels

Sales and marketing duties are vital within an organization regardless of size or vertical. Growth is the primary KPI for me which comes from marketing and later, as a close second, sales. That’s the same for everyone so let’s focus in on Sidekick. Sidekick is both a marketing and sales platform. Marketing On the surface,...

There’s no free lunch in outbound marketing
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There’s no free lunch in outbound marketing

Outbound marketing. The challenge of gaining new eyes on your product. In every business there’s a threshold — somewhere — of what’s right and what’s just plain “don’t do”. I experienced that on Friday. As a new startup desperate for growth, I’ll do anything to get my product in front of the faces of my...

Sidekick’s story
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Sidekick’s story

"...a marketplace that gives people easy access to companies with great ROI for those companies so they can easily make more money!"

Collisions can be Good
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Collisions can be Good

Let's face it, nobody (and by this I mean less than 1% of the population) does advanced searches with symbols or logic. Have you "advanced searched"? No. Me neither. This is why I believe making better decisions comes from knowing more about the topic. Seems logical, right? To know more involves understanding who's involved. In the ancient days we used libraries and sought out multiple titles to consider, confirm assumptions and validate views. Those are data collisions.