GDPR Changes to Protect Your Privacy

GDPR Changes to Protect Your Privacy

We’re happy to announce that we’re ready for new General Data Protection Regulation (GDPR) law, which goes into effect on May 25, 2018. Sidekick has always been committed to the data privacy of its customers. We firmly believe this is an essential piece of legislation that is designed to strengthen and unify data protection laws for all individuals within the European Union. We want to share with you some of the actions that we’ve taken to be compliant with the law: We’ve reviewed our data inventory to make sure we collect the minimum amount of personal data to run our business....

Read More
Magic Quadrant: Still valid in today’s world?

Magic Quadrant: Still valid in today’s world?

Magic That idea that something is wonderful that it solves our problems and appears so sophisticated that it must be true. Magic comes in many forms: Celebrity, Fame, Magic Quadrants, Influence, the Silver Bullet, etc.  The problem with Magic is that it is fleeting success. It’s temporary and rarely really solves the problem. In the realm of cloud solutions there is the Magic Quadrant. Sure, it’s common to see companies self-promote via this mechanism but is it truly realistic? Let’s take a look and evaluate how we think about trusting Magic as we make decisions. The MQ, created by Gartner, is...

Read More
Sales and Marketing speed up MQL 2 PQL with streamlined channels

Sales and Marketing speed up MQL 2 PQL with streamlined channels

Sales and marketing duties are vital within an organization regardless of size or vertical. Growth is the primary KPI for me which comes from marketing and later, as a close second, sales. That’s the same for everyone so let’s focus in on Sidekick. Sidekick is both a marketing and sales platform. Marketing On the surface, Sidekick is a pretty new thing; it’s a minimally viable product and showcases a smattering (not complete by any stretch) of companies and products/services per category in a world of ever-changing categories, in a unique interactive experience. I know you get it. Sidekick is a...

Read More
There’s no free lunch in outbound marketing

There’s no free lunch in outbound marketing

Outbound marketing. The challenge of gaining new eyes on your product. In every business there’s a threshold — somewhere — of what’s right and what’s just plain “don’t do”. I experienced that on Friday. As a new startup desperate for growth, I’ll do anything to get my product in front of the faces of my customers. Anything, once. Here is where I learn. I typically learn from others’ mistakes but this time I had to go head-long into the fray and screw up myself. You see, last week I read this fantastic article about how Ramp T-Shirts expanded their contact base...

Read More
Collisions can be Good

Collisions can be Good

Let's face it, nobody (and by this I mean less than 1% of the population) does advanced searches with symbols or logic. Have you "advanced searched"? No. Me neither. This is why I believe making better decisions comes from knowing more about the topic. Seems logical, right? To know more involves understanding who's involved. In the ancient days we used libraries and sought out multiple titles to consider, confirm assumptions and validate views. Those are data collisions.

Read More
Sidekick Launches Preview of New Cloud Marketplace

Sidekick Launches Preview of New Cloud Marketplace

Calgary AB, November 6, 2017 – Sidekick today announces the preview launch of Sidekick Marketplace, the startup’s revolutionary cloud solutions and services marketplace. Sidekick Marketplace was created to help people discover, research and connect with the cloud solutions and localized expertise that meet their personal and business needs. Until now, discovering and evaluating cloud products has been an overly complex process, requiring the user to glean facts shrouded by marketing bias or to make decisions based on incomplete information. Sidekick, leveraging big data and artificial intelligence, addresses the resulting information gap and streamlines the solution finding process. Sidekick provides all...

Read More